Show Design.
Previsualization. R&D.
We develop new production techniques, vet emerging technologies, and design the experiences your audience will never forget. From concept to curtain call — we build the blueprint first.
What Labs Does
R&D and design. Developing new production techniques and workflows. Identifying and vetting new technologies and systems. Show design and previz.
Labs sits at the intersection of creative vision and technical execution — the part of Synthetic that asks "what if?" and then builds the answer. Before a single cable is run or a truss is flown, Labs has already walked the room in virtual space.
We believe pre-production is production. The decisions made in Labs define the ceiling for everything that follows.
What We Offer
Specialised capabilities built for the demands of live production.
Show Design
Creative direction and set design for live events. We define the visual language, spatial flow, and narrative arc of your production from day one.
Previsualization
3D rendering and virtual walkthroughs before build. Walk the room before a single element is loaded in — and arrive on-site with confidence.
Technology R&D
Evaluating and prototyping new production tools. We stay ahead of the curve so your show benefits from the latest, most robust gear and software available.
Workflow Development
Designing efficient production pipelines. Fewer handoffs, tighter communication, and processes built to scale — from intimate corporate events to arena-scale productions.
Systems Vetting
Testing and certifying new equipment and software. We run the gauntlet so that on show day, you're working with gear that's already earned its place.
Creative Prototyping
Rapid iteration on experimental concepts. We build fast, fail fast, and refine faster — finding the unexpected solution that makes a show unforgettable.
How We Work
From first contact to final delivery — one team, one vision.
Discovery
We listen. Understanding your vision, timeline, and constraints before anything else.
Development
Our team designs and prototypes the solution — iterating until it's exactly right.
Deployment
Execution with precision — on-site or in-studio, the same team that designed it builds it.
Delivery
Final handoff, documentation, and follow-up. We don't leave until the job is done right.
Selected Projects
A sample of what this vertical has delivered.
Project Title Here
A brief one-sentence description of this project and what made it notable.
Project Title Here
A brief one-sentence description of this project and what made it notable.
Project Title Here
A brief one-sentence description of this project and what made it notable.
Ready to get started?
Let's talk about your next project.