Our Story

A putting together.

Synthetic was born from a simple idea: partnership. Production companies chasing streamlined event production can lose sight of client relationships. Shows turn into commodities. Loyalty became transactional.

What if, instead of relentlessly striving to be bigger and better, we could always be right for this moment? What if quality always mattered more than quantity? What would a show look like if a client and a vendor were partners in a shared vision? That's a story worth telling.

synthesis /ˈsɪnθəsɪs/

noun — the combination of ideas, elements, or entities to form a connected whole; the process of combining parts or elements so as to form a more complete or complex product.

"The whole is greater than the sum of its parts."

Greek: σύνθεσις — syn (together) + thesis (placing)
The Journey

Why we exist.

We present turn-key solutions for an agile era: a post-pandemic model for a post-pandemic world. The Hegelian dialectic in real-time.

Thesis

The Status Quo

The full-service production model of yesteryear. Account managers, sales teams, technical advisors, committees. Bloated invoices and scope-creep. The lumbering production powerhouses that owned the pre-pandemic market.

Antithesis

The Negation

The piecemeal approach. Using in-house production managers or external meeting planners to assemble a team of vendors. Limited accountability and even more limited safeguards for mistakes when done in-house. Feels like the old model with extra steps when hired externally, and a quagmire of logistics and specifications when handled internally.

Synthesis

The Resolution

A streamlined model — the same team from concept to development to deployment to show. Nothing standing between you and your vision. Adaptive thinking for agile deployments. We leverage the hard assets and find the raw talent to bring your vision to life. Our goal is to be the transparent interface that puts your vision back under your control.

About Synthetic

Still Putting It Together.
Still Worth The Wait.

The full story behind Synthetic is in production. In the meantime, reach out and we'll answer anything you'd find here directly.

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