A putting together.
Synthetic was born from a simple idea: partnership. Production companies chasing streamlined event production can lose sight of client relationships. Shows turn into commodities. Loyalty became transactional.
What if, instead of relentlessly striving to be bigger and better, we could always be right for this moment? What if quality always mattered more than quantity? What would a show look like if a client and a vendor were partners in a shared vision? That's a story worth telling.
noun — the combination of ideas, elements, or entities to form a connected whole; the process of combining parts or elements so as to form a more complete or complex product.
"The whole is greater than the sum of its parts."
Greek: σύνθεσις — syn (together) + thesis (placing)